About Us

 

WHO WE ARE?

MADE TO LIFT MORE THAN JUST WEIGHT

Founded in 2025 by Nabanita Saha and Lalit Kumar, Flexor was born with a simple mission: to create gear that actually gets what serious strength training demands. With Nabanita’s sharp business acumen and strategic brand vision, paired with Lalit’s years in the trenches of the fitness industry, obsessing over what makes good gear great; Together, they created Flexor: to elevate the fitness game with gear engineered for real strength, serious training, and unshakable results. 

This isn’t just a brand—it’s a commitment. A commitment to the athletes who don’t settle. To the lifters who put in the reps when no one’s watching. To those who demand gear that works as hard as they do.

FORGED FOR THE PLATFORM

At Flexor, we don’t do mass production. We engineer gear with intent—for the powerlifter chasing PRs, for the athlete grinding through training cycles, and for the competitor stepping onto the platform ready to dominate.

Every belt, every wrap, every accessory is designed with biomechanical precision, tested under load, and built to deliver when it matters most. No fluff. No compromise. Just gear that gives you the edge.

WHY FLEXOR?

We design everything—from belts to wraps to accessories—with purpose. Every stitch, strap, and buckle is built to support real lifts, real athletes, and real progress.

Whether you're training for your first meet or chasing your next PR, Flexor gear is made to hold up when the pressure’s on—literally.

STRENGTH THAT STICKS WITH YOU

In a world full of cookie-cutter gym gear, Flexor is different. We’re here to build gear that earns its place in your gym bag—and stays there. Gear that helps you train better, lift smarter, and compete harder.

Because at the end of the day, we’re not just making equipment. We’re building confidence under the bar.

This is Flexor—where strength meets science. It’s not just about lifting more—it’s about lifting smarter, safer, and stronger.